Two clinics
Therapy Solutions is a small partnership of physical therapists in Santa Fe, New Mexico, with years of patients behind it and a website that had fallen out of step. OptiTune Physical Therapy is the opposite: a brand-new practice in Salem, Oregon, opened by Erik De Proost in October 2024, with no site at all and a hard launch date on the calendar.
Half a country apart, at opposite ends of a business’s life — and both needed the same thing from us: a website a patient can land on, understand, and act on without friction. Here’s how each project went.
Santa Fe: the redesign
Therapy Solutions came to us with a dated site and a clear ask: modernize it, and make it more useful to the people who rely on the practice. We started the way every redesign should — with a thorough review of the existing website — then worked out the plan directly with Kent, one of the owners.
The rebuild delivered a fresh look with new text, images, and custom graphics, all written and structured with search in mind. The heart of the project, though, was content: four new patient-focused pages, built to give existing patients resources and give prospective ones answers. The details are in the Therapy Solutions case study.
Salem: a launch date and a minimalist brief
OptiTune ran the other direction. Erik supplied the raw materials himself — his text, his logo, most of the images — and set the design goal in three words: simplicity, directness, clarity. Our job was shaping those materials into a clean, fast, mobile-friendly site with an SEO-conscious structure and meta tagging, live in time for an October 7th opening.
Sensible minimalism over information overload: every page centered on the experience and amenities of the practice, pointed at one outcome — a new patient making contact. We also coached Erik on the marketing and social-media habits that feed organic search after launch, because a new clinic’s website shouldn’t work alone. The full scope is in the OptiTune case study.
What practice owners ask before starting
Most clinic projects begin with the same handful of practical questions. Here are the ones that came up around these two builds, answered plainly.
Quick answers
Do you build physical therapy websites outside the New York area?
Yes — the two clinics in this story are in Santa Fe, New Mexico and Salem, Oregon. Planning, design, writing, and revisions all ran over calls and email for both projects, so distance never slowed either build down.
What if my clinic already has its own text, logo, and photos?
Bring them — that is exactly how the Salem build worked. Erik supplied his own writing, logo, and most of the imagery, and our job was structure: shaping those materials into fast, mobile-friendly pages with clean SEO underneath. Where a practice’s materials have gaps, we fill them with writing and photography of our own.
Do you reuse our existing website’s content in a redesign?
Only what still earns its place. The Santa Fe rebuild started with a full review of the old site, then got new text, images, and custom graphics written around how patients actually search — including four patient-resource pages the old site never had.
Who maintains the website once it launches?
We do. Updates and upkeep stay on our desk after launch, so nobody at the clinic has to learn WordPress between patients — both practices in this post run that way.
One thread
Different states, different stages, same thread: a patient in pain doesn’t browse — they scan, decide, and call. Both sites are built for that reader: plain language, mobile-first layouts, fast pages, and upkeep that stays on our desk so the clinics can stay on theirs.
And when a practice wants its space to do some convincing, we bring the cameras — clinic photography and 360° facility tours that let a nervous first-timer walk the halls before they ever book. The rooms pictured through this post are exactly that kind of shoot.
