Two clinics
Therapy Solutions is a small partnership of physical therapists in Santa Fe, New Mexico, with years of patients behind it and a website that had fallen out of step. OptiTune Physical Therapy is the opposite: a brand-new practice in Salem, Oregon, opened by Erik De Proost in October 2024, with no site at all and a hard launch date on the calendar.
Half a country apart, at opposite ends of a business’s life — and both needed the same thing from us: a website a patient can land on, understand, and act on without friction. Here’s how each project went.
Santa Fe: the redesign
Therapy Solutions came to us with a dated site and a clear ask: modernize it, and make it more useful to the people who rely on the practice. We started the way every redesign should — with a thorough review of the existing website — then worked out the plan directly with Kent, one of the owners.
The rebuild delivered a fresh look with new text, images, and custom graphics, all written and structured with search in mind. The heart of the project, though, was content: four new patient-focused pages, built to give existing patients resources and give prospective ones answers. The details are in the Therapy Solutions case study.
Salem: a launch date and a minimalist brief
OptiTune ran the other direction. Erik supplied the raw materials himself — his text, his logo, most of the images — and set the design goal in three words: simplicity, directness, clarity. Our job was shaping those materials into a clean, fast, mobile-friendly site with an SEO-conscious structure and meta tagging, live in time for an October 7th opening.
Sensible minimalism over information overload: every page centered on the experience and amenities of the practice, pointed at one outcome — a new patient making contact. We also coached Erik on the marketing and social-media habits that feed organic search after launch, because a new clinic’s website shouldn’t work alone. The full scope is in the OptiTune case study.
One thread
Different states, different stages, same thread: a patient in pain doesn’t browse — they scan, decide, and call. Both sites are built for that reader: plain language, mobile-first layouts, fast pages, and upkeep that stays on our desk so the clinics can stay on theirs.
And when a practice wants its space to do some convincing, we bring the cameras — clinic photography and 360° facility tours that let a nervous first-timer walk the halls before they ever book. The rooms pictured through this post are exactly that kind of shoot.
