Optitune Physical Therapy is a new practice launched by Erik De Proost, located in Salem, Oregon. Erik hired us to build a brand new website for his launch date of October 7th, 2024. The goal of this design is simplicity, directnes, and clarity. Our aim is to encourage new client contact and to keep the website focused on the experience and amenities offered by Erik’s practice. This content focused approach employs sensible minimalism rather than information overload.
The web design process for OptitunePT.com was a collaboration between Boheema Web Design and Erik De Proost, the owner of this small physical therapy practice. After Erik was made familiar with our process he provided us with text, a logo, and most of the images we employed across the website.
Once presented with the necessary data, we created a look that would fit Erik’s tastes with a focus on clean design, a mobile friendly layout, speed, and an SEO conscious structure + meta tagging. Our focus throughout the process was presenting all of the information Erik gave us in a way that is appealing to the eye and informative to prospective clients.
The Work
Worked with the client to narrow down desired content and images
Designed custom images/graphics for use throughout the site
Structured text, headings, and meta data to have a positive impact on SEO
Coached client on marketing & social media tasks to bolster organic SEO
Hosting, updates, backups, and security are performed by Boheema.com