Optitune Physical Therapy

Project overview

Optitune Physical Therapy is a new practice launched by Erik De Proost, located in Salem, Oregon. Erik hired us to build a brand new website for his launch date of October 7th, 2024. The goal of this design is simplicity, directnes, and clarity. Our aim is to encourage new client contact and to keep the website focused on the experience and amenities offered by Erik’s practice. This content focused approach employs sensible minimalism rather than information overload.

Screenshot of OptitunePT.com’s home page for Boheema.com’s web design portfolio
Physical therapy services page with descriptions of McKenzie Method, Manual Therapy, and Pain Neuroscience Education

Our Approach

The web design process for OptitunePT.com was a collaboration between Boheema Web Design and Erik De Proost, the owner of this small physical therapy practice. After Erik was made familiar with our process he provided us with text, a logo, and most of the images we employed across the website.

Once presented with the necessary data, we created a look that would fit Erik’s tastes with a focus on clean design, a mobile friendly layout, speed, and an SEO conscious structure + meta tagging. Our focus throughout the process was presenting all of the information Erik gave us in a way that is appealing to the eye and informative to prospective clients.

Meet Erik De Proost page featuring his biography, credentials, and physical therapy expertise
Insurance and FAQ page with insurance options and physical therapy-related FAQs for OptiTune PT
Contact page for OptiTune Physical Therapy with appointment request form, location map, and business hours

The Work