Project overview
Fivestar Improvements is a masonry contractor located in Manalapan, New Jersey. Prior to our work they were operating with only a Facebook page. This small business hired us to build a customer focused comprehensive website to showcase the various type of services they offer, as well to attract new clients from specific geographic areas.
Our Approach
With a busy work schedule, Christian – the owner of Fivestar Improvements, had no time to plan his website, so he entrusted us with the task. We were given a list of job types he covered and an image gallery, nothing more.
Based on the business owners requirements and an extensive reasearch we did to familiarize ourself with the masonry industry, we created an SEO friendly, competitively designed website targeting his location and desired customer base.
The Work
- Researched the masonry industry & local competitors
- Applied lessons learned from our research to determine best site structure & content for SEO
- Designed the look & layout of the website to be aesthetically pleasing & mobile friendly
- Generated all needed graphics for the website
- Categorized & labled all job-specific images in order to create a comprehensive services page
- Created specific location pages for geographically targeted SEO based on his desired areas of coverage/travel
- Wrote original, unique text for the entire website, focusing on customer conversion and SEO
- Provide web hosting & updates to insure the website always remains secure & backed up.
